Publications 

Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders.

Non-formal education takes place both within and outside educational institutions. It caters to all ages and spans adult literacy, basic education, life skills, work skills and health promotion. This new COL publication explores quality assurance in non-formal education with an emphasis on evaluation programme outcomes, outputs and impacts. It examines approaches to quality assurance that are needed in non-formal education and introduces a rigorous but simple quality assurance framework.